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Research papers

Marketing research in complexity

Complexity, in the past decade, found itself a seemingly large research area in bio-sciences (genetics, artificial life), physics, engineering, mathematics, computer sciences, economics and even in social sciences and politics. The mathematical tools...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Akin Alyanak, Erkani Keyman
September 22, 2002
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Citation

Alyanak and Keyman (2002a, September 22). Marketing research in complexity. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-complexity


Research papers

Fuzzy segmentation

Segmentation plays an important role in marketing research. Techniques used implementing segmentation so far only differ from each other in details. Seeking sharp boundaries between segments is the most common handicap of these techniques. In...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Erkani Keyman
September 1, 1997
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Citation

Keyman, E. (1997a, September 01). Fuzzy segmentation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fuzzy-segmentation-


Research papers

Fuzzy logic to rank attributes

The marketing research community has hitherto examined consumer behavior using mathematical models derived from non-human systems. We have adopted classifications demanding unequivocal decisions in allocating judgements to clear-cut categories such...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Authors: Akin Alyanak, Erkani Keyman
September 1, 1996
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Citation

Alyanak and Keyman (1996a, September 01). Fuzzy logic to rank attributes . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fuzzy-logic-to-rank-attributes-


Research papers

Information theory versus factor analysis in typology

Values and lifestyles are taking on an increasingly significant role in, product communication and environment design. Social, economic, demographic, anthropological changes lead to the differentiation of products and services that are targeted to a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Akin Alyanak, Erkani Keyman
September 1, 1990
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Citation

Alyanak and Keyman (1990a, September 01). Information theory versus factor analysis in typology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/information-theory-versus-factor-analysis-in-typology